Jero aka Jerome White Jr.

March 12, 2008 at 7:35 am (Uncategorized)

WATCH THIS FIRST!

ジェロ(JERO) - 海雪(Umiyuki) (2008)

Yes! Jerome White Jr also commonly known as Jero(ジェロ) is an American born Enka singer! Jero is actually quarter-Japanese, three-quarter African American and has been nicknamedKurobune by the Japanese press, after Admiral Perry’s Black Ships. He grew up listening to his Japanese grandmother’s enka records, and he came to Japan after graduating from the University of Pittsburgh with the specific goal of becoming a singer in mind.  His first single is Umiyuki, a song that captures the loneliness of the Sea of Japan in the winter.It really shocked me when i found out about Jero. Firstly, he is an African-American who speaks and sings in Japanese (yah okay that is not so shocking). Then he comes out with the Hip-Hop image, which for awhile i was thinking “sheesh it is going to be another R&B hip hop song in Japanese except it is sung by a non-japanese”.

UNTIL.. he sung Enka music!

Basically, Enka music refers to 2 styles of Japanese Music. First is speeches set to music which were sung and spread by political activists during the Meiji period and the Taisho period as a means to avoid crackdowns by the government on speeches of political dissent. The second is a genre of Japanese popular songs (kayōkyoku) developed in the postwar Showa period , which has been likened to American country music and Portuguese Fado in terms of themes and audience. The term now usually refers to the latter type of traditional and melodramatic popular songs.

However, modern Enka  came into being in the postwar years of the Shōwa period. It was the first style to synthesize the Japanese pentatonic scale with Western harmonies. Enka lyrics are usually are about the themes of love and loss, loneliness, enduring hardships, and persevering in the face of difficulties, even suicide or death. Enka suggests a more traditional, idealized, or romanticized aspect of Japanese culture and attitudes.

In these times of cultural imperialism of the west, it is interesting to see Jero taking a step away from the whole R&B, Hip-Hop culture to embrace a traditional form of music. Jero has somewhat revived and given Enka music a whole new definition. Enka now is not only loved by the older generations but the youngsters too! He came in 4th in the Oricon’s top music charts in Feb 2008, proving that the youth are supportive of his music.

Anyway, there are also other Asian artistes that incorporates traditional music into their music. Take Jay Zhou for example, he fuses traditional chinese instruments into his R&B style to form a new genre “Zhong Guo Fong”(translated:Chinese style). Another popular artiste that uses the east meets west style is Wang Lee Hom. He has an american background but shows wide interest in his chinese heritage. In his 10th album Shangri-La (心中的日月), Lee Hom incorporated the often unheard music of Chinese aboriginal music into mainstream hip hop and coined this style “chinked-out”. He experimented with the tribal sounds of China, Tibet, and Mongolia.

I guess “Cultural Imperialism” can work both ways. It can either suck us into the whole idea that we should be in awe of the western culture or it can make us realise that preserving our own cultural heritage is important!

For more of Jero check out:

or official website at http://www.jvcmusic.co.jp/jero/

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Characteristics of Culture

March 7, 2008 at 2:29 am (Uncategorized)

Emigration is always a topic, at least for most Singaporeans, perhaps for business and for some it is to get away from the hectic lifestyle of this country. I guess the most common place to emigrate to would probably be America or China. I think it is interesting to see the fusion of culture in these emigrants.

  Culture Definition:  “that part of the environment made by humans”        Donald Klopf 

 Cultures are Learned

Indeed, the way we talk, act, and think are products of our cultural background. My cousin is born and raised in America, commonly known as an “American-born Chinese” (ABC). Even from the word ABC it may spark some conflict, because by using “Chinese” as the noun, and using “American-born” to modify it, the nuance is that the person in question is not really an American, but just a Chinese person who happens to be born and/or living in the United States. In light of the stereotype of the “perpetual foreigner” in the US, it is argued that terms that reinforce this notion must be used with special caution. In contrast, with the terms “Chinese American”, or “American of Chinese descent”, the focus is on the “American-ness” of the person. Some prefer to simply use the term “American”.Even though my cousin is brought up by Chinese parents, his way of speech and thinking do differ from us. Take for instance; many Americans would not find calling their seniors (e.g. grandparents) by their first names but for an Asian seniority matters and hence we call our seniors by a certain term that portray their status. We see the difference in the cultures we live in; hence cultures are learned and not inherited.

Cultures are Shared

Because of the cultures we share, we are not able to entirely act as we want to. We become more carefully not to step out of the “group”. During a period of time, my cousin in the USA refused to speak Chinese even at home. Especially so once he officially started school, like all children we want to be like our friends and not different. Speaking in Chinese would make him stand out which to him might not be in a good way. Therefore from there we can see that people (especially from the minority groups) naturally want to assimilate into the “group” and somewhat form the “we” culture. Cultures are hence seen to be shared since no one man lives alone.

 Cultures are Multifaceted 

Every culture has its own taboos and traditions, and it is quite important to learn other cultures especially since we are now living “closer” to one another due to technology. For example, in the Indian culture, the touching of the elder’s feet is a sign of respect. As compared to the Chinese Culture, it can be to be quite rude and intrusive.  Even in our daily lives, we have friends from different ethic groups and each with different practices. Therefore, we should respect and more importantly learn their culture so as to forge better bonds.

Despite many differences among cultures, there are still some similarities that we can find. For instance, the symbol of a circle in many cultures has the same meaning; the meaning of fullness and sort of continuous relationship.

Even basic greetings do not differ much in many cultures, a smile is seen to be on a friendly note and definitely not angry. I think that many cultures have many interconnected activities, just that our priority and emphasis on certain issues are different.

 Cultures are Dynamic 

As the world changes cultures changes too, so instead of having a list of do’s and don’ts a better way would be effective communications. A good example would be the Chinese culture of feet binding. Because of social and economical changes, the women no longer bind their feet. More importantly thee were socially changes, the increased in women’s rights greatly changed the cruel fate of women. The symbol that shows the dominance of men over the women was gradually gone into history. Economically the world changed as women are required to work too, to support the country’s economy and feet binding would only hinder work

Cultures are Overlapping 

The overlapping of cultures may confuse some people of their identity. However, I beg to differ that it brings about more stress than advantages. Take a look at the Chinese Entertainment Scene! There are many artists who are born overseas but still make a big impact in the Asia media scene. A few examples would be, Wang Lee-Hom, Machi, Daniel Wu, Vanness Wu, Wilber Pan and many more. Even though some might not be fluent in their mother-tongue language, but they learn to embrace their other culture (Asian culture). Now they are making big bucks!

   

So instead of trying to complain about learning Chinese or our mother tongue, it is definitely no “lower-class” than the western cultures. Why not embrace it? It might be the new “in-thing” J You will never know when you will need it, maybe you will be the next Lee-Hom?

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March 1, 2008 at 1:51 pm (Uncategorized)

An abstract of  “Revolutionary Pants: Identity, Play, and Collective Action” by Erin J. Rand  

“Walking across the Berkeley campus, Judith Butler and another woman encounter a group of students who are singing, dancing, handing out flyers, and, oddly enough, not wearing pants. Clad in an assortment of underwear ranging from grey plaid boxers to short lime green ruffled pettipants, these students are, we come to find out, celebrating No Pants Day. A female student, wearing bikini briefs and striped socks, approaches Butler with a smile, calls out, “Hey, happy No Pants Day,” and attempts to hand her a flyer. Butler immediately refuses the flyer with a curt “no thank you,” but then pauses to tell the student, “you need to leave right this minute because you’re going to be on television and you’re going to be in trouble and I’m going to tell your parents.” The student, laughing incredulously, replies, “I mean, I’m old enough to be on television without pants on!” As she walks away, Butler comments in French to her companion about the “madness of Berkeley” (folie de Berkeley), and concludes that this celebration simply “is not revolutionary” (pas révolutionnaire).1

This scene, occurring near the beginning of the documentary film Judith Butler: Philosophical Encounters of the Third Kind,2 is relatively brief and is not mentioned again for the duration of the film. Butler is, of course, quite right: No Pants Day most likely is not an event that will foment a revolution or create any substantial changes in the world. Rather, No Pants Day, an annual international holiday celebrated on the first Friday in May, is, according to the No Pants Day website, “a day where everyone, be they students, respectable businessmen, or cherished community leaders, leave their pants behind.”3 While those involved in No Pants Day encourage public playfulness by flouting the conventions of appropriate attire, and while this playfulness is understood to be potentially transformative, no particular social or political agenda is forwarded. Again, as the website explains, “when large groups of people parade around in public without their pants, amazing things are bound to happen. At the very least, you’ll take your drab, wretched life a little less seriously, at least for one day.”4

The silliness and frivolity of No Pants Day aside, the inclusion of this scene in the film provides an opportunity to think more carefully about Butler’s own theorizations of and commitments to the possibilities for social change. After all, the No Pants Day celebration is the only instance of collective action present in the film. As such, it illuminates the tension between Butler’s stated commitment to progressive political causes (she discusses issues such as gay marriage, AIDS, human rights in Palestine, and 9/11) and the film’s focus on her identity as an individual. In other words, this scene in the film prompts me to question the ways in which collective action may arise from – or give rise to – individual identities, and whether significant consequences need only develop from “serious” actions.5 In the end, must the performative production of individual identity precede collective action, or is it possible to think about collectivity itself as a condition of possibility for the production of individuals?

…..

If we are to understand that the playfulness exhibited by the No Pants Day participants is merely a form of recreation or self-indulgence with no significant value in the social realm, however, the film’s subsequent scene seems to make quite a different point. Cutting to a classroom at the Institute for the Study of Political Science in Paris, we now see Butler lecturing on gender, sexuality, and identity. Acknowledging that performances of gender and sexuality often are motivated by anxiety and the fear of loss of identity, Butler also states unequivocally that “one plays with gender.” While “it’s not always a simple question of jouissance,” she explains, “it is also a question of jouissance.” The examples she uses to illustrate this simultaneous anxiety (“I would rather die than wear a dress” and “I would rather die than wear pants”) and pleasure (“I love my pants, I love my shoes, I love my dress”) recall the images of the No Pants Day celebrants. But if the pleasure and playfulness involved in the donning of pants as a performance of one’s gender and/or sexuality has the potential to produce identity as an effect, then why could the playful doffing of pants en masse not work to similar effect? To put this question differently, if the jouissance of wearing pants might performatively constitute individual identity, might the jouissance of not wearing pants also constitute collective identity?

Credit:

“Revolutionary Pants: Identity, Play, and Collective Action”

Author: Erin J. Rand

DOI: 10.1080/14791420701644746
Publication Frequency: 4 issues per year

Published in: journal Communication and Critical/Cultural Studies, Volume 4, Issue 4 December 2007 , pages 430 – 434
  This article with regards to Collectivism and Individualism actually got me thinking about some issues. Well, do collectivism actually give rise to individualism? Take for instance, as stated in the article, No Pants Day is basically about throwing away the pants or rather our identity be it students, businessmen, teachers etc. Hence, it has led to a kind of individualism because those who participate in the event don on their boxers or underwear. It is definitely frown upon and people will actually take a second look in disblief because they are not “normal”(not collective). But it is because of collectivism that made this group of people want to be different. To be an individual!
  How about if it is the other way around? Individualism creating collectivism. The participants of No Pants Day all have a common goal and common belief and hence dependent on one another in promoting their cause. Isn’t that a formation of collectivism?
  hmm.. I think realistically collectivism and individualism is not a black and white matter, instead it is more like a grey area. We can be more collective but there will surely be instances that we are individualistic or vice versa. For example, the writer wrote ” Butler’s first words in the film are both a declaration and a disavowal of identity: “I’m lesbian, I’m gay,” she tells viewers, “but do I subscribe to everything the lesbian and gay movement says?” Answering her question in the negative, she insists that she is also many other things – Jewish, a woman, a philosopher – and concludes, “these are communities where one belongs and one does not belong. And it seems to me we travel. I travel.” Certainly, identity categories are neither totalizing nor a perfect fit. But when Butler distinguishes between a “movement” (to which one “subscribes”) and a “community” (to which one “belongs”), does she not depoliticize identity itself? And what assumptions about the relationship between identities and politics would lead her to assume that a lesbian or gay identity would implicate her in a “lesbian and gay movement” (if such a coherent movement could even be said to exist)? “
  So what do you think? Are you individualistic or collective? or maybe both. 

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Interpersonal Com.

February 24, 2008 at 2:12 pm (Uncategorized) (, , )

How to Lose a Guy in 10 Days 

Synopsis:

Andie Anderson (Kate Hudson), Composure Magazine’s “How-To” columnist, has a very unusual assignment and a quick deadline. She has to write a firsthand account of all the things that women do to inadvertently drive men away…and she’s got to do it in 10 days. Now she’s on a mission to find a guy, get him to fall in love with her, then make all the classic dating mistakes so he’ll dump her. Too bad Andie’s target is ad agency hottie, Benjamin Barry (Matthew McConaughey), who has just made a high-stakes bet with his boss that he can make a woman fall in love with him in 10 days. Does a faux relationship based on deception stand a chance in a world where everyone says they’re looking for honesty? You can bet on it!

What better way can we learn about formation and dissolution of a relationship than analysing “How to lose a guy in 10 Days”! Well, the movie title speaks for itself. 

Basically, Andie is on a mission is to hook a guy and after that dump him after 10 days. However, Ben has other intentions, he accepted a dare to keep a relationship.  It is quite a comical to watch Andie and Ben trying to “pull and push” each other in the relationship, especially with Andie being any guy’s worst nightmare while Ben is trying hard to pacify the princess. 

Andie start her move on Ben by understanding Duck’s Filtering Theory of sociological/incidental cues, like having a sort of sexy party girl lifestyle and looking pretty cool. More importantly, preinteraction cues is seen to be at its best, Ben has a good first impression of Andie by her beauty and attractive dressing style. Filtering is also made during their supper as Andie manages to engage Ben in a good conversation and grab his attention(Interaction cues). However, cognitive cues are only seen in the much later part of the show when they realized that they actually fell for each other despite all the exaggerating acting. It takes a longer time to see it compared to all the physical appearance.

  Knapp has a model based on his perception of how a relationship develops.
Usually it goes through the stages of

Coming Together
1. Initiating
2. Experimenting
3. Intensifying
4. Integrating
5. Bonding

Coming Apart
6. Differentiating
7.Circumscribing
8.Stagnating
9.Avoiding
10. Terminating

An interesting thing to notice is both Andie and Ben are going through the “Coming Together” stages together but Andie takes a twist and goes through the “Coming Apart” stages alone, leaving Ben in the “Coming Together” stages.

hmm i think it is quite realistic, even though a couple may be a couple but they still individualistic to a certain extent hence are at different stages. Perhaps that would lead to disappointments too, take for instance a guy may be ready to take the relationship into the “Bonding” stage but for the girl it may not be the correct time yet.  I think it may lead to two outcomes. The first outcome is the guy will wait for the girl timing to reach another level of commitment, the bonding stage. It could possibly lead to the ” Differentiating” stage due to different beliefs and it will not be a “we” situation but breaks down to “You” and “Me”.  Of course, every relationship varies so the outcome may be different.

Coming back to the show, we also see interpersonal tensions happening in the film. Firstly, the expressive-protective dialecticis seen when Andie practically “marks her territory”(seen in the trailer). She moves in with her toothbrushes, pillows, soft toys and even her sanitary pads(HAhaha!). That was the last straw for Ben as it was intruding into his privacy! Perhaps because of the little amount of time(Day 1 after they met!) that excessive amount of disclosure is not comfortable.

Day 4.. we see Andie already onto family planning! Here we see the autonomy-togetherness dialectic, Andie views them to be together as “one” hence the family photos and even thinking of names for their children. Just as Andie wanted, it kind of freaked Ben out because he does want that autonomy still and it was way too fast especially for Day4.

Lastly onto novelty-predictability dialectic, we all want a bit of spice in our relationships right? But what if it is too much surprises and “spice”? We will go bonkers because we never will know what our partners are up to! Andie is totally unpredictable, like how she gets a “love child”, turns up at Ben’s boys’ night out, throw tantrums in the restaurant. A relationship thrives on a certain degree of predictability. Even for me Andie’s actions are way too much for me to bear but Ben still holds on for his dear life.

As expected, Andie and Ben eventually fell in love despite all the big “hoo-ha” they caused.

Plus I think Kate Hudson and Matthew McConaughey has good chemistry! One of my favourite screen couples :)

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The Leap Years

February 17, 2008 at 2:40 pm (Uncategorized) ()

 SINGAPORE LOVE STORY STARRING JOAN CHEN,
ANANDA EVERINGHAM, LI LIN, QI YU WU, VERNETTA LOPEZ
AND NADYA HUTAGULUNG – “THE LEAP YEARS”

MediaCorp Raintree Pictures, one of Asia’s leading film companies and Ochre Pictures, Singapore’s award-winning production company are producing Singapore’s first English love story entitled, THE LEAP YEARS.

Thai heartthrob – Ananda Everingham, last seen in Shutter (2004) co-starred in this romantic love story with Singapore girl next door – Li Lin. Based on a novella by well-acclaimed writer, Dr Catherine Lim, the story talks about a young Singaporean girl having chance upon her special someone on 29th February. She decides to base her intuition on an Irish leap year tradition that no man will refuse any request of a lady and invites him out for a date. Together, they embark on a romantic journey that spans over 12 years, meeting only thrice in 12 years, on the leap year. The delightful draw being the leap yearly meet-ups is sure to entice the special someone out there in all of us.

Together with a colourful cast of gorgeous ladies and men – Joan Chen, Ananda Everingham, Li Lin, Qi Yu Wu, Vernetta Lopez, Nadya Hutagulung – THE LEAP YEARS aims to capture the fascinating sensibilities and the essence of life in contemporary Singapore.

Credit: http://www.mediacorpraintree.com/js/fs.asp?ref=/theleapyears.htm 

“The Leap Years” Full Ver.

I just cannot wait to catch “The Leap Years” once it is out! The trailer has already captivated me and I hope i would not be dissapointed with the film :)  Sadly, I a bet of locals would tell me it is a waste of my 10 bucks to watch a sub-standard local production. I beg to differ though, I feel that Singapore productions are not as lousy as most people claim! We should be more supportive right? I enjoyed “Singapore Dreaming”, “Home-song Stories” and of course who can ever forget Jack Neo’s controversial films. Cheers to local production.

Anyway, I believe the key to a success of any film is their trailers! It gives the audience the “first impression” and we somehow just judge the film. Personally, I feel this trailer is great. There is this element of mystery(which is vital in captivating the audience or else i would not see the need to watch the film since i already know the storyline!). Questions that i pondered while watching:  what is the conflict? Who is the lead actress(Li Lin) getting married to? Why isn’t she with the character played by Ananda Everingham? What are the other stories of the supporting actors/actresses? What is their link? 

I love films that make you think and  makes you question yourself. What were you thinking about when you watched the trailer?

The trailer is even made more intriguing using the “Flash-Back” method. Love it when they re-winded the whole thingy, even the music has the sound effect.

Of course, for any effective trailer music is a MUST-HAVE! The theme music is a beautiful piece,” Forbidden Colours” by Ryuichi Sakamoto. Initially, it starts off with the piano playing and the music increases in intensity and the violin comes in, as the pace of the movie reaches its climax. The visual and non-visual elements are beautifully intertwined.

I also like how the trailer seems to come “full-circle”. It started off with no one at the rooftop and finally ended with the couple together on the rooftop. Okay, so maybe I am a hopeless romantic. haha

Did you see the shorter version of this trailer on TV? There was one that showed the calender flipping, there were no music, just silence. So many people will actually stop and take a look because there are no many Tv programmes or advertisements are silent.

Give “The Leap Years” a chance, yah? 

Will leave you with a quote from the film, “Coincidence is God’s way of reminding anonymous”- Einstein.

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Non verbal Com

February 2, 2008 at 3:50 am (Uncategorized) (, , )

This is a scene from the Korean comedy,My Lovely Kim Sam Soon,  where we see the lady trying to gain the affections of the man and daydreams about it. However, things do not exactly go as planned. It is comical to watch it even though i do not understand Korean and there were no subtitles. There are also little verbal communications in this clip too. Basically, it is the usage of effective non-verbal communication that makes it entertaining.

At the start of the clip when the lady speaks, the body gesture of her slanting towards the broom with her hands on her hips shows us her emotional state(affect displays) . It shows the audience her interest in the male character and even having intentions of seducing him. After that she even trys to fan herself with her hands therefore portaying to us that she felt warm that is why she removed her ribbon. But of course, we all know that is not the case. It is because of the effective non-verbal communication that is why we do not take her literally as she gestures about feeling warm. We know she has other intentions. At the end, when the cockroach droppped inside her blouse, the body language and gestures like her frantic run, jummping and pulling of her clothes, showed us her intense disgust and fear. I find it quite exggerating but that it what makes it funny.

Facial expression and eye behavior are also effectively used in this clip. The female character appears to be smiling brazenly, seemingly to have something up her sleeves. In addition, she flirts with her eyes too! When speaking to the male character she occasionally looks at ground pretending to be shy; however, we see how the “fire” in her eyes grow fierce and determined to accomplish her mission! Her facial expressions are quite  exggerated like her eyebrows going quite high up which makes it even more comical and entertaining for us to watch. Especially, around timing 0:54 of the clip when the couple’s eyes met, the guy was scared stiffed! His eyes kind of popped up and the look is priceless. I definately laughed my guts out during that scene.

The usage of Paralingustics can also be seen in this clip. For instance, initally the lady spoke gently and in a flirtious manner hence further showing her affections for the man. Sadly, the guy seems to be indifferent as we can hear from his voice that is quite monotonous. As the lady moves closer towards the guy, she gets even wilder and talks in a faster pace. I think it is really funny when she tried to growl like a fierce cat which i perceieve that she is trying to show she is wild and sexy. But once the cockroach dropped, she screamed! Not only was it the gesture that potrayed her fear but also from her voice we know she is scared out of her wits.

Terriority and Distance has been shown in this clip too, which i found really interesting. The whole clip plays around this idea of distance. The lady tries to close the distance between her heart and the guy’s. In which, this is portrayed effectively through the physical distance the lady tries to close as she mopped the floor. She went physically closer and closer to her target until she kind of got into an intimate distance. However, things flopped and the cockroach dropped into her blouse. Hence she ran very far away, which also shows the widening physical and emotional distance of the couple.

In addition, music definately has a role to play in effectively portraying the non-verbal elements in this clip. The music from the start is light-hearted and the pace increases as it reached its climax. There was even an Elvis song at the back when the lady was screaming. Take a guess on what song it was! “Surrender”! haha.. It seems like the lady should just “Surrender” to the cockroach and forget about ever holding that guy in her arms.  I do not think many people will actually take notice of it but I feel that for every song or every action played in any flim has a meaning. Hmm, what do you think?

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Technologic

January 27, 2008 at 4:00 pm (Uncategorized)

<u>”Ipod+ Itunes” Advertisement ( Technologic)</u>

http://www.youtube.com/watch?v=NlHUz99l-eo

This is my maiden post so perhaps I would like to share with you a little bit about myself.

I love colours! I definately love my music!

Therefore, it no surprise that i love Apple’s Ipods/Itunes advertisements. Especially the one that i posted above, it is one of my favourites. It may be only a mere 30 seconds and is quite a simple ad, yet it fully captivates the audience with the bright colours and catchy song. I bet the song will be stuck in your head for awhile, just like it happened to me. For this ad, it is targeted at the youth.

Basically, the ad shows us that owning an Ipod or using Itunes is a trendy thing. The pop culture and the vibrant culture of the youth today is portrayed through the cool popping and locking dance moves. Even the song is funky and fun! It makes you want to dance, right? It may also seem like the dancers are acting like robots, giving it the more “technology feel”.

Of course the music used is also vital to make this commerical effective. The song played is “Technologic” by Daft Punk, which is really suitable for this commerical. Because it is simply about technology and how we use it. The lyrics goes something like this:

“Buy it, use it, break it, fix it,
Trash it, change it, (Mail) – upgrade it,
Charge it, (Point) it, zoom it, press it,
Snap it, work it, quick – erase it,
Write it, cut it, paste it, save it,
Load it, check it, quick – rewrite it,
Plug it, play it, burn it, rip it,
Drag and drop it, zip – unzip it,
Lock it, fill it, call it, find it,
View it, code it, jam – unlock it,
Surf it, scroll it, (Pause) it, click it,
Cross it, crack it, (Switch)- update it,
Name it, read it, tune it, print it,
Scan it, send it, fax – rename it,
Touch it, bring it, pay it, watch it,
Turn it, leave it, stop – format it. [2x]

Technologic [4x]“

The song also accurately describes to us how can the Itunes and Ipod is used. Like how we can drag and drop videos from an Itune to an Ipod, or even tune it. Because it is a catchy tune and it is repetitive it will somehow be etched deep in our minds.  

Besides the use of music, the use of colours in this commerical is also vital. Bold colours like hot pink, cyan, yellow are used in the background with black silhouettes dancing in the foreground. Hence, this contrast in colours effectively brings out the whole commerical and makes it more attractive.

Another interesting point to note is that, it seems like these “robots” are fuelled by music. Hence, telling us using their products will actually give us an energy source. In the middle and at the very end of the commerical, when the music stops, the “robots” stop dancing too.

Personally, i find this ad has an interesting concept about technology and music being a fuel source to these “robots”.  I do think that most of us in my generation are like these faceless ”robots”. We are so influence by technology and music that perhaps we sometimes even lose our identity of who we truly are.

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Hello world!

January 24, 2008 at 1:55 am (Uncategorized)

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!

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